No doubt on this, well synthesized.

Spoiled, flaky, lazy, and in need of constant praise? Or a little more than (just) that?

http://www.inc.com/francesca-fenzi/what-millenials-want.html
“Is your brand creating the dynamic content that audiences want, or is it just creating content that furthers the brand’s own agenda?”

http://socialmediatoday.com/jonthomas/1462361/4-lessons-creating-dynamic-social-content
Brian Solis on why Generation Y & Z are already a powerful force in the future of the global economy and politics.

“How can social media change how development research is shared and used? How too can social media change the way activists and NGOs campaign?”

A few good (or bad) reasons to worry here…

http://fr.slideshare.net/mslgroup/europe-2013-a-continent-adrift

Great great JR.

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A great piece of thought leadership by Paul Holmes.
Couldn’t agree more with all 10 points, which should be seen as great opportunities for the future of our business.
Never has the need for disruption and reinvention been so strong for our industry at large, whether on the “Corporate” or on the “Consumer” side of the business!

A great analysis by Janelle Dixon, our Senior Vice President and Director of Insights Creation & Measurement at MSLGROUP North America.

http://blog.mslgroup.com/highlights-from-prsas-research-and-measurement-panel/