Transparent, reciprocal, and respectful: this is indeed the kind of relationship people expect from brands. But what they still get today is a “reach target” culture. No surprise if they start hiding from Big Brother.
The White House embraces the Maker Movement: great news!
'In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Baucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation will take PR to the next level.
What I find very interesting here is that Lensbaby is currently holding a crowd funding campaign for the Sweet Spot Lens on Kickstarter, where a pledge of $50 will preorder one. Orders will ship starting in July and August.The crowdfunding campaign is a test to see if there exists a market for this lens. Bright, clever, spot on. Another evidence of how disintermediation is rapidly and profoundly changing the rules of the game - and why brokerage-based businesses are potentially under threat.
While Facebook’s mission once was solely “to make the world more open and connected”, it’s expanded to also “give people the power to share.” And nothing is too crazy if it brings Facebook one step closer to that goal.
It’s indeed some sort of evolution…
See “Looking into the Future“‘s Siemens piece: engaging employees + developing business ideas + going sustainable = the sweet spot!
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is “Big Data” exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
Happy Holi to all my friends and colleagues from Incredible India !
No other country in the world can compete with such a feast of incredible colors!
Need to be there next year!
“The Millennial Compass” reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA.
At age 30 or younger, Millennials are the future of business the world over. Here are insights from our latest report The Millennial Compass sharing the top 5 trends and their impact on global organizations.
We are delighted to share our second People’s Insights monthly brief: http://www.scribd.com/doc/209725011/02-February-People-s-Insights-Monthly-Briefs
February has been an active month for the social-mobile industry. In the mobile messaging space, Japanese tech giant Rakuten announced it was acquiring messaging and free-calling mobile app Viber. A few days later, Facebook announced it was acquiring messaging app WhatsApp for a record $19 billion. In the social media space, players made big moves in content. LinkedIn opened up its blogging platform to all users – it was originally reserved for a small group of industry leaders or ‘LinkedIn Influencers.’ Klout moved from measuring social influence to helping people increase their influence with a new content suggestion platform.
In this issue, we feature 8 inspiring initiatives, including two from the MSLGROUP stable. They range from employee engagement, influencer programs, social search and big data.
One hour walk around Prinsengracht before boarding the Thalys back to Paris: nothing beats the sweet poetry and the endless variety of the light reflection, everywhere around you, in the magic city of Amsterdam. Could spend the week-end on it - but i can’t: need to be at the office this afternoon:((
Thanks MSLGROUP Nederland for a best-in-class organization yesterday, launching with Scott Beaudoin our Corporate & Brand Citizenship practice with staff and a bunch of clients! We’ll be back.
Delighted to be speaking with Paul Holmes at PR Forum Romania 2014, March 26-27. I will share views on what Big Data means for PR, and why it matters to us. Thanks Dana Oancea, from PR Romanian PR Award, and Monica Jitariuc, Oana Bulexa and Team from The Practice Romania for the kind invite!
EVENT | Experții internaționali Pascal Beucler și Paul Holmes sunt invitați speciali la PR Forum Romania 2014. The Practice Romania este cu mândire agenție parteneră a evenimentului. Ne vedem pe 26 - 27 martie la JW Marriott la a opta ediție PR FORUM! – avec Paul Holmes et Pascal Beucler.