February has been an active month for the social-mobile industry. In the mobile messaging space, Japanese tech giant Rakuten announced it was acquiring messaging and free-calling mobile app Viber. A few days later, Facebook announced it was acquiring messaging app WhatsApp for a record $19 billion. In the social media space, players made big moves in content. LinkedIn opened up its blogging platform to all users – it was originally reserved for a small group of industry leaders or ‘LinkedIn Influencers.’ Klout moved from measuring social influence to helping people increase their influence with a new content suggestion platform.
In this issue, we feature 8 inspiring initiatives, including two from the MSLGROUP stable. They range from employee engagement, influencer programs, social search and big data.
One hour walk around Prinsengracht before boarding the Thalys back to Paris: nothing beats the sweet poetry and the endless variety of the light reflection, everywhere around you, in the magic city of Amsterdam. Could spend the week-end on it - but i can’t: need to be at the office this afternoon:((
Thanks MSLGROUP Nederland for a best-in-class organization yesterday, launching with Scott Beaudoin our Corporate & Brand Citizenship practice with staff and a bunch of clients! We’ll be back.
Delighted to be speaking with Paul Holmes at PR Forum Romania 2014, March 26-27. I will share views on what Big Data means for PR, and why it matters to us. Thanks Dana Oancea, from PR Romanian PR Award, and Monica Jitariuc, Oana Bulexa and Team from The Practice Romania for the kind invite!
EVENT | Experții internaționali Pascal Beucler și Paul Holmes sunt invitați speciali la PR Forum Romania 2014. The Practice Romania este cu mândire agenție parteneră a evenimentului. Ne vedem pe 26 - 27 martie la JW Marriott la a opta ediție PR FORUM! – avec Paul Holmes et Pascal Beucler.