WhatIF?
Converged Media, Integrating your Paid, Owned, and Earned.
What Millennials Really Want at Work.

Spoiled, flaky, lazy, and in need of constant praise? Or a little more than (just) that?

http://www.inc.com/francesca-fenzi/what-millenials-want.html

4 Lessons in Creating Dynamic Social Content.

“Is your brand creating the dynamic content that audiences want, or is it just creating content that furthers the brand’s own agenda?”


http://socialmediatoday.com/jonthomas/1462361/4-lessons-creating-dynamic-social-content

New Digital Influencers: The Coming Youthquake.

Brian Solis on why Generation Y & Z are already a powerful force in the future of the global economy and politics.

http://www.briansolis.com/2013/05/new-digital-influencers-the-coming-youthquake/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+briansolis+%28Brian+Solis%29

How can social media change how development is done?

How can social media change how development research is shared and used? How too can social media change the way activists and NGOs campaign?”

http://www.guardian.co.uk/global-development-professionals-network/2013/may/13/social-media-global-development-debate

A Continent Adrift.

A few good (or bad) reasons to worry here…

http://fr.slideshare.net/mslgroup/europe-2013-a-continent-adrift

Inventing Abstraction.

Download a free preview of the book here: http://bit.ly/ZVFtKP

The Geography of Hate.
Daily Rituals of Creative People.
Saul Bass, Today’s Google Doodle Honoree.
JR Created a Series of Photo-Murals at New York’s Rikers Island Jail.
10 Ways To Design The PR Agency Of The Future.

A great piece of thought leadership by Paul Holmes.

Couldn’t agree more with all 10 points, which should be seen as great opportunities for the future of our business. 

Never has the need for disruption and reinvention been so strong for our industry at large, whether on the “Corporate” or on the “Consumer” side of the business!

image

http://www.holmesreport.com/featurestories-info/13365/10-Ways-To-Design-The-PR-Agency-Of-The-Future.aspx

The changing landscape of research in communications industry.

A great analysis by Janelle Dixon, our Senior Vice President and Director of Insights Creation & Measurement at MSLGROUP North America. 

http://blog.mslgroup.com/highlights-from-prsas-research-and-measurement-panel/

I need one!

Gutai: “Splendid Playground” at The Guggenheim Museum Through May 8th, 2013.